Where boundaries fade
imagination begins

Where boundaries fade imagination begins

Creative Marketing Specialist
I turn creative ideas and strategies into impactful campaigns, content, and experiences.

Creative Marketing Specialist
I turn creative ideas and strategies into impactful campaigns, content, and experiences.

About

About

Creativity is where it starts.

Strategy is what gives it meaning and impact.

I’m Amal Alsofayan, a Creative Marketing Specialist focused on creative concepts, campaign development, and content strategy.

I hold a Bachelor’s degree in Advertising & Marketing Communication with First-Class Honors from Imam Mohammad Ibn Saud Islamic University, with a GPA of 4.77/5.00.

Throughout my career, I’ve worked with a range of brands across creative concepts, campaigns, content, production, and creative direction. I’m particularly interested in turning ideas into clear, engaging, and impactful experiences.

What Sets Me Apart

What Sets Me Apart

I Turn Ideas Into Experiences

I Turn Ideas Into Experiences

I Turn Ideas Into Experiences

I develop ideas and shape the details that bring them to life.

I develop ideas and shape the details that bring them to life.

I Connect Creativity With Purpose

I Connect Creativity With Purpose

I Connect Creativity With Purpose

I build ideas around a clear understanding of the audience and marketing objective.

I build ideas around a clear understanding of the audience and marketing objective.

I Care About the Details

I Care About the Details

I Care About the Details

From the initial concept and moodboard to creative direction and execution.

From the initial concept and moodboard to creative direction and execution.

My Work

My Work

My Work

A selection of projects that reflect how I develop ideas and turn them into integrated campaigns, content, and experiences.

Opening Campaign

Halloween Campaign

Summer Campaign

Creative Supervision — Photoshoots

Creative Supervision — Photoshoots

A selection of photoshoots I supervised across moodboard development, model preparation, photographer coordination, and on-set creative direction.

A selection of photoshoots I supervised across moodboard development, model preparation, photographer coordination, and on-set creative direction.

Creative Supervision — Photoshoots

A selection of photoshoots I supervised across moodboard development, model preparation, photographer coordination, and on-set creative direction.

Experience

Experience

Arabian Ocean Trading Company (AOTC)

Marketing Manager
April 2026 – August 2026

Content Strategy Lead
November 2025 – April 2026

Senior Marketing Specialist
November 2024 – November 2025

Ghaliah

Executive Social Media Specialist
July 2023 – October 2024

Beyond Reach

Marketing Specialist
September 2022 – June 2023

Experience

Arabian Ocean Trading Company (AOTC)

Marketing Manager
April 2026 – August 2026

Content Strategy Lead
November 2025 – April 2026

Senior Marketing Specialist
November 2024 – November 2025

Ghaliah

Executive Social Media Specialist
July 2023 – October 2024

Beyond Reach

Marketing Specialist
September 2022 – June 2023

Brands

A selection of brands I’ve worked with across marketing, content, and creative campaigns.

Brands

A selection of brands I’ve worked with across marketing, content, and creative campaigns.

Every idea begins with imagination. I turn it into an experience worth seeing.

My Work