CHOTTO MATTE RIYADH
CHOTTO MATTE RIYADH
HALLOWEEN CAMPAIGN — INSPIRED BY SAW
HALLOWEEN CAMPAIGN — INSPIRED BY SAW
An interactive Halloween experience inspired by SAW, beginning with the invitation and extending into puzzles, décor, and interactive elements throughout the restaurant.
An interactive Halloween experience inspired by SAW, beginning with the invitation and extending into puzzles, décor, and interactive elements throughout the restaurant.
THE OBJECTIVE
THE OBJECTIVE
To create a distinctive Halloween experience that connected digital content with an interactive in-restaurant experience and encouraged audience participation and sharing.
To create a distinctive Halloween experience that connected digital content with an interactive in-restaurant experience and encouraged audience participation and sharing.
MY ROLE
MY ROLE
Creative Concept & Direction
Creative Concept & Direction
Invitation & Puzzle Experience
Invitation & Puzzle Experience
Décor & Interactive Elements
Décor & Interactive Elements
Photoshoot Moodboard & Direction
Photoshoot Moodboard & Direction
Staff Styling & Face-Painting Direction
Staff Styling & Face-Painting Direction
Sleight-of-Hand Performance Coordination
Sleight-of-Hand Performance Coordination
Content Concepts & Event Coverage
Content Concepts & Event Coverage
Invitation Concept
Invitation Concept
A Puzzle-Led Experience
A Puzzle-Led Experience
An interactive invitation box featuring an AI-created video that challenged guests to solve a Halloween-inspired puzzle, accompanied by a skull and a map containing elements of the experience.
An interactive invitation box featuring an AI-created video that challenged guests to solve a Halloween-inspired puzzle, accompanied by a skull and a map containing elements of the experience.
THE EXECUTION
THE EXECUTION
I developed the SAW-inspired experience across the invitation, puzzles, décor, and interactive elements. I also created the photoshoot moodboard, directed the photographer, and coordinated staff styling, face-painting designs, and sleight-of-hand performances for Halloween night.
I developed the SAW-inspired experience across the invitation, puzzles, décor, and interactive elements. I also created the photoshoot moodboard, directed the photographer, and coordinated staff styling, face-painting designs, and sleight-of-hand performances for Halloween night.
COVERAGE VIDEO
COVERAGE VIDEO
THE IMPACT
THE IMPACT
504.1K
504.1K
total views across three key videos
total views across three key videos
176K first reveal · 95.1K second reveal · 233K coverage
Halloween reservations reached full capacity one day before the event.
176K first reveal · 95.1K second reveal · 233K coverage
Halloween reservations reached full capacity one day before the event.