PUFFERY × DURMA
PUFFERY × DURMA
SUMMER CAMPAIGN
SUMMER CAMPAIGN
A visual summer campaign for a product launch, spanning décor and invitation concepts, photoshoot direction, and post-launch content.
A visual summer campaign for a product launch, spanning décor and invitation concepts, photoshoot direction, and post-launch content.
THE OBJECTIVE
To support the seasonal product launch through a visual campaign and an integrated experience built around the product.
To support the seasonal product launch through a visual campaign and an integrated experience built around the product.
MY ROLE
Summer Campaign Concepts
Summer Campaign Concepts
Décor & Invitation Concepts
Décor & Invitation Concepts
Video Concepts & Development
Video Concepts & Development
Moodboard Development
Moodboard Development
Model Styling — Wardrobe, Hair & Makeup
Model Styling — Wardrobe, Hair & Makeup
On-Set Visual Direction
On-Set Visual Direction
Post-Launch Content & Copywriting
Post-Launch Content & Copywriting
Visual Identity & Packaging Collaboration
Visual Identity & Packaging Collaboration
Invitation Concept
Invitation Concept
Summer Essentials × Product Story
Summer Essentials × Product Story
The invitation was built around items customers typically use during summer, with an ice cream scoop connecting the seasonal theme to the product and the DURMA collaboration.
The invitation was built around items customers typically use during summer, with an ice cream scoop connecting the seasonal theme to the product and the DURMA collaboration.
THE EXECUTION
I oversaw the visual direction during the photoshoot and coordinated the model’s styling and shoot details. Following the launch, I developed social media content and wrote the supporting copy. I also collaborated with the designer to develop a visual identity that brought together PUFFERY and DURMA’s brand identities and informed the packaging design.
I oversaw the visual direction during the photoshoot and coordinated the model’s styling and shoot details. Following the launch, I developed social media content and wrote the supporting copy. I also collaborated with the designer to develop a visual identity that brought together PUFFERY and DURMA’s brand identities and informed the packaging design.
CAMPAIGN CONTENT
CAMPAIGN CONTENT
TEASER VIDEOS
TEASER VIDEOS
LAUNCH & REVEAL VIDEOS
LAUNCH & REVEAL VIDEOS
EVENT COVERAGE
EVENT COVERAGE
POST-LAUNCH CONTENT
POST-LAUNCH CONTENT
THE OUTCOME
THE OUTCOME
STRONG
STRONG
FIRST-WEEK INTEREST
FIRST-WEEK INTEREST
The product launch generated clear customer interest and engagement during its first week.
The product launch generated clear customer interest and engagement during its first week.