CHOTTO MATTE RIYADH
CHOTTO MATTE RIYADH
Opening Campaign
Opening Campaign
An opening campaign bringing together the invitation concept, content, media coverage, and the overall launch experience.
An opening campaign bringing together the invitation concept, content, media coverage, and the overall launch experience.
THE OBJECTIVE
THE OBJECTIVE
To support the launch of CHOTTO MATTE RIYADH and create a strong opening presence through an integrated experience combining invitations, content, coverage, and guest attendance.
To support the launch of CHOTTO MATTE RIYADH and create a strong opening presence through an integrated experience combining invitations, content, coverage, and guest attendance.
MY ROLE
MY ROLE
Opening Invitation Concept
Campaign Video Concepts
Media Coverage Coordination
Guest List Coordination
Photoshoot Coordination
Visual Direction
Model Styling — Wardrobe, Hair & Makeup
Invitation Concept
Invitation Concept
Japanese Culture × Saudi Hospitality
Japanese Culture × Saudi Hospitality
The invitation brought together Japanese culture and Saudi hospitality, featuring a lava-stone serving plate inspired by the restaurant’s interior design, alongside a piece of oud representing the Saudi tradition of incense and hospitality.
The invitation brought together Japanese culture and Saudi hospitality, featuring a lava-stone serving plate inspired by the restaurant’s interior design, alongside a piece of oud representing the Saudi tradition of incense and hospitality.
FROM CONCEPT TO EXECUTION
FROM CONCEPT TO EXECUTION
I developed the moodboard and established the visual direction for the photoshoot, then attended the shoot to guide the visual details in line with the campaign concept. I also contributed to coordinating the opening and guest details to ensure smooth execution across the different parties involved.
I developed the moodboard and established the visual direction for the photoshoot, then attended the shoot to guide the visual details in line with the campaign concept. I also contributed to coordinating the opening and guest details to ensure smooth execution across the different parties involved.
CAMPAIGN IN MOTION
CAMPAIGN IN MOTION
A selection of content created for the opening campaign.
A selection of content created for the opening campaign.
THE IMPACT
THE IMPACT
No. 2
No. 2
on X’s Saudi Arabia trending list
on X’s Saudi Arabia trending list
Attracted notable influencers and guests while generating broad content reach.
Attracted notable influencers and guests while generating broad content reach.