Event Highlights:
Chotto Matte Riyadh Opening Campaign
Contributed as a Senior Marketing Specialist to the launch campaign of Chotto Matte, a globally recognized restaurant, in Riyadh.
Key achievements:
– Reached #2 on Saudi Arabia's trending list on X (formerly Twitter)
– Attracted top influencers and high-profile attendees
– Secured wide media coverage across major platforms
– Generated millions of views and strong audience engagement through promotional videos
Worked collaboratively with the marketing team and creative partners to deliver a successful and impactful launch.
Puffery x Durma Summer Campaign
As part of the marketing team, I contributed to the ideation, development, and execution of a summer campaign in collaboration with Durma Ice Cream. Together, we worked on every stage of the project — from concept to launch.
Visual Identity: Developed collaboratively — a custom summer color palette, unique pattern, and slogan that blended both brands’ styles to represent the new product: Puffery puff pastry with Durma ice cream.
Product Packaging: Worked on a playful presentation concept, adding sunglasses to the ice cream cups to engage our youthful target audience
Venue Decor & Experience: Collaborated on designing a botanical-themed setting mixing campaign colors with real plants, interactive photo spots, and a branded ice cream booth for live preparation.
Campaign Launch: Participated in planning and implementing a two-phase teaser and reveal strategy, presenting ice cream varieties in a creative and engaging way.
Post-Campaign Content: Contributed to producing styled photography for ongoing use on brand platforms.
Invitation & Giveaway Concept: Created a “Summer Bag” invitation kit to tie into the campaign’s theme. The kit included branded sunglasses (matching those on the packaging), a fan, an ice cream spoon, and a cold beverage tumbler — all designed in the campaign’s color palette. These elements were also featured in the campaign video to reinforce brand connection.
